Privacy Policy

Last updated: May 2, 2026

This Privacy Policy describes how TextPals ("we," "us," or "our") collects, uses, and shares information when you use our AI coaching platform available via SMS and at textpals.co (collectively, the "Service"). By using the Service, you agree to the practices described here.

1. Information We Collect

Information you provide directly

• Phone number — collected when you initiate contact or sign up
• Conversation content — all messages you send to and receive from your AI coach
• Onboarding information — varies by coach and may include your name, goals, health context (e.g., GLP-1 medication and side effects), birth date/time/location (for astrology), or business context. We collect only what is necessary for the specific coach you are using
• Payment information — processed by Stripe; we do not store your full card number

Information collected automatically

• Attribution and marketing data — UTM parameters, Facebook click IDs (fbc/fbp), and referral sources when you arrive via a link. Used to measure ad effectiveness
• Usage data — message timestamps, feature interactions, and engagement signals (e.g., protein logs, weight logs if you share them with Marc Tot)
• Technical data — IP address, browser type, and device information collected by our hosting infrastructure

2. How We Use Your Information

• To deliver and personalize the AI coaching experience via SMS
• To process your subscription and manage billing
• To send you service messages, check-ins, and daily content you have opted into
• To improve the quality and safety of our AI companions
• To measure marketing effectiveness and attribution
• To comply with legal obligations and enforce our Terms of Service
• To respond to your support requests

3. How We Share Your Information

We do not sell your personal information. We share your information only with the following categories of service providers, as necessary to operate the Service:

• Anthropic — your messages are processed by Anthropic's AI API to generate responses. Anthropic's use of data is governed by their API data privacy commitments
• SMS delivery provider — your phone number and message content are transmitted through our SMS infrastructure provider to deliver messages to your phone
• Stripe — payment processing. Stripe handles your card information directly and is PCI-DSS compliant
• Analytics providers — we use product analytics tools (e.g., PostHog) to understand how the Service is used. These tools receive usage events but not full message content
• Hosting and infrastructure — our Service runs on cloud infrastructure (Vercel, Supabase/PostgreSQL, Railway) subject to their respective privacy practices

We may also disclose your information if required by law, court order, or to protect the rights, safety, or property of TextPals or others.

4. Sensitive Information

Some coaches (particularly health and wellness coaches) may receive health-related information such as medication names, weight, and side effects. We treat this information with care. We do not share it for advertising purposes and do not sell it. It is used solely to provide and improve your coaching experience.

TextPals is not a HIPAA-covered entity. Our AI coaches are not licensed healthcare providers and do not create a doctor-patient relationship. Health information you share with us is not protected by HIPAA.

5. SMS and Communications

By texting the Service, you consent to receive recurring automated SMS/MMS messages. To opt out at any time, reply STOP to any message. Reply HELP for help. Message and data rates may apply. Opting out of SMS will terminate your ability to use the Service, as SMS is the primary delivery channel.

6. Your Choices and Rights

You can, at any time:

• Export your data — download a copy of your conversation history and account data at /account
• Delete your data — request deletion of your account and associated data at /account or by emailing admin@rodeomoney.com. Deletion is permanent and will terminate your subscription
• Opt out of SMS — reply STOP to any message
• Cancel your subscription — at /account or via email

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete it, and the right to opt out of its sale. We do not sell personal information. To exercise your CCPA rights, contact admin@rodeomoney.com.

7. Data Retention

We retain your account data and conversation history for as long as your account is active and for a reasonable period thereafter (generally up to 12 months after account closure) for legal compliance and dispute resolution purposes. Marketing attribution data is retained for up to 24 months.

8. Security

We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, or disclosure. SMS is not an end-to-end encrypted channel; do not send highly sensitive information (such as full Social Security numbers or bank account credentials) via the Service.

9. Children's Privacy

The Service is intended for users 18 years of age and older. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected information from a minor, contact us at admin@rodeomoney.com and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy at this URL and updating the "Last updated" date. Your continued use of the Service after changes are posted constitutes your acceptance of the revised policy.

11. Contact

Questions or requests regarding your privacy? admin@rodeomoney.com